Activewear

An In-Depth Analysis

FASHION MEETS BIG DATA

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Data diet
Data diet
Data diet
Data diet

WHAT'S YOUR DATA DIET?

Our CEO discusses how data is applied in retail on Fashion is Your Business

“DISRUPTING THE FASHION & BEAUTY INDUSTRY”

Vogue + Glamour Spain

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Nominated by W Magazine + Decoded Fashion
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Our Awesome Team

JADE
HUANG

CEO & CO-FOUNDER

JADE
HUANG

Ex-fashion designer turned technologist, Jade Huang has 10+ years of award-winning digital strategy, design, and technology experience.

She is a frequent industry speaker and mentor. Most recently, she was a featured presenter at the 4th annual Financial Times Innovate America Forum, where StyleSage was named a top innovative startup.

Jade studied fashion design at Parsons School of Design, and has a Bachelors in International Trade from Fashion Institute of Technology. She has a MPA in International Economics from Columbia University, and a MBA from INSEAD where she was awarded the L'Oreal Scholarship for Creativity & Entrepreneurship Spirit. She is also a 2016 NYC Venture Fellow.

ROBERT
FIGIEL

CTO & CO-FOUNDER

ROBERT
FIGIEL

Robert is an industrial engineer with a background in statistics and computer science.

As a former McKinsey consultant, Robert worked on a wide range of projects across Europe and Africa. During university, he worked at a cancer research center, where he developed software to auto-detect cancerous structures in 3D MRI images during treatment.

A proud global citizen and passionate traveler, Robert speaks 5 languages, has lived and worked in 9 countries, and travelled to 50+ countries.

Robert has a Masters in Industrial Engineering from Georgia Tech, a Diploma of engineering from TU Berlin and a MBA from INSEAD, all with distinction.

in alphabetical order

ALICIA
PÉREZ

BACKEND DEVELOPER

ALICIA
PÉREZ

Alicia is a Software Engineer with 8 years of experience. She has worked with a wide range of technologies and platforms, but she prefers working behind the scenes with backend technologies that powers software. Her career has taken her across industries, from oil conglomerates and water management companies to the security sector.

She loves data, specially if it's geographical in nature. Currently, she is completing a Masters in Data Science at the MBIT School of Madrid.

She has lived in Peru for 2 years, and she loves traveling, cheese and roller skating.

ALMUDENA
M. CASTRO

UX & VISUAL DESIGNER

ALMUDENA
M. CASTRO

Almudena is a very curious and multi-skilled designer who enjoys creating, above almost anything else. Both curiosity and multi-disciplinarity encourage her to keep learning all the time and have helped her develop in different professional areas, mainly UX-UI design, photography and science communication.

As a designer, she enjoys the startup ecosystem and creating new digital products. She believes that, as Saul Bass stated, 'Design is thinking made visual.' That's why she particularly enjoys data visualization, where knowledge becomes apparent through the eyes.

As both a photographer and science communicator, she has collaborated with different digital media, the Spanish National Radio (RNE) and, best of all, she even had the chance to explore the Arctic with a scientific expedition! Her favorite topic is the science of music and acoustics, and that is why she's currently studying a Physics Degree (UNED) in her spare time.

ANNIE
ROSEN

DIRECTOR OF SALES

ANNIE
ROSEN

Originally hailing from Charleston, South Carolina, Annie Rosen has called New York home for the last eight years. She holds a Bachelors in Art History from Suffolk University in Boston.

Annie brings ten years of start-up sales experience to her role at StyleSage. Recently, Ms. Rosen spent three years at NYC-based software start-up Axial, where she was responsible for strategizing, implementing, managing, and executing initiatives to support the growth of their use base, expansion of business units, and maximization of their technology platform.

Outside of work, Annie’s passions include animal welfare (adopt – don’t shop), travel, witty banter and fine dining. All invitations to partake in any of the above will be entertained.

BRIDGET HOGUE
COSTELLO

VP OF CLIENT DEVELOPMENT

BRIDGET HOGUE
COSTELLO

Retail aficionado , sales strategist, + entrepreneurial empowerment expert Bridget Hogue Costello has 15 years experience in the fashion industry.

A graduate of Mount Saint Mary College, Ms. Costello has had a celebrated career that includes leading US business strategy for European luxury brands Furla and Tous. She headed up all Merchandiser Relations at rising star Chloe + Isabel, acting as internal PR for their 6,000 person strong direct sales force, including a national tour where she coached 4,000 female entrepreneurs in the art of closing the sale and utilizing those skills to obtain the life that you want.

ELIZABETH
SHOBERT

DIRECTOR OF MARKETING AND DIGITAL STRATEGY

ELIZABETH
SHOBERT

Elizabeth has been working with retail brands, both in-house and on the agency side, for over 10 years. The heart of her work has been helping brands design products and craft stories that intersect with consumers’ needs and mindsets. Her projects have covered strategy, market research, product development, and marketing for brands spanning the Fashion, CPG, Technology, and Service sectors.

Most recently, she rounded out her retail experience working in Hong Kong for one of the world’s largest supply chain companies on strategic marketing and product development initiatives. The highlight of that time overseas, however, may very well be her lapsed vegetarianism (and a few additional passport stamps!)

She has an undergraduate degree from Indiana University Kelley School of Business and an MBA from Vanderbilt University Owen Graduate School of Management.

HÉCTOR
PABLOS

FRONTEND DEVELOPER

HÉCTOR
PABLOS

Hector has always enjoyed building stuff with code since he was a teenager. This love for programming has lead him building diverse software products in multiple industries like banking, government and many others.

Hector has a Bachelors in Software Engineering from University of Valladolid, with distinction.

When he is not at work, you can usually find him at a concert or music festival (can't get enough of those), watching some sports competition or having tapas with friends. He plays the guitar, but says he still needs quite a bit of practice.

Fun fact: before he started working as a software developer, Hector tried his hand at harvesting grapes in his hometown of Valladolid.

JACQUELINE
GOH

MARKETING

JACQUELINE
GOH

Jacqueline is a final year student from the University of Singapore studying Sociology. As a start-up enthusiast and aspiring marketer, she worked in marketing, event and editorial roles for start-ups within the logistics and e-commerce industries prior to StyleSage. She is constantly energized by all there is to learn about digital marketing and design.

She is easily excitable, especially over musicals, theatre, GoT and a good cuppa. She fancies herself a budding seamstress in her free time, and is currently attempting to add photography and videography into her skill set.

JAVIER
ABADÍA

LEAD DEVELOPER

JAVIER
ABADÍA

+15 years spent leading development teams and evangelizing about sw development. He believes in zero-bug sw, paranoid testing, agile methods, automation and team work.

Passionate runner and skier, he decided he wanted to have fun developing the best big-data analytics front-end ever.

Computer Engineer and IE Business School MBA.

JOSE
ÁLVAREZ

BACKEND DEVELOPER
& CHIEF SPIDERMAN

JOSE
ÁLVAREZ

Jose started his career over 10 years ago in big companies like Motorola and Telefonica, after graduated as software engineer from URJC in Madrid, with a specialization in Robotics and Complex and Heterogeneous Networks.

In the past three years, he has specialized in cloud systems with a big data management focus and has worked on numerous projects as a consultant and technical advisor.

LARISSA
GUIMARAES

ACCOUNT EXECUTIVE

LARISSA
GUIMARAES

Larissa graduated from the University of Georgia in 2013 and headed straight for New York to begin her career. She started in finance, focusing on international operations and marketing at a financial events company. Afterwards, she worked as a stylist at Trunk Club, polishing her skills in the retail industry and building strong relationships with her clients.

Larissa is originally from Brazil but grew up in Atlanta, Georgia. In her free time, she loves to travel, eat great food, and all things fashion and cats related.

MARCOS
PRIETO

BACKEND DEVELOPER

MARCOS
PRIETO

Marcos has a Masters in Computer Science from UNED and has worked 10 years as a Software Engineer in Canada, UK and Spain in positions ranging from office pet to CTO.

He has always worked on web technologies with a focus on the backend side in different industries with projects involving smart cards, consumer rights and fashion.

When not in front of the computer he enjoys travelling, music and stroking his beard.

RUBÉN
VALSECA

FRONTEND DEVELOPER

RUBÉN
VALSECA

In love with Javascript ❤.

Rubén studied Telecommunication Engineering in UC3M and enjoys the start-up ecosystem. Working on apps ranging from an "airbnb for parking spots" to SCADA systems for parks, he focuses on front-end development to build awesome and responsive web apps.

Apart from web development, he also practices yoga, surfs and travels to as many places as possible.

WHITNEY
HARTMEYER

ACCOUNT EXECUTIVE

WHITNEY
HARTMEYER

Having never strayed too far from home in Locust Valley, New York, Whitney has found her home away from home in New York City and has lived there for the past year. A recent Trinity College grad with a Bachelors Degree in Economics, Whitney found her niche in the start-up culture at the beginning of her career.

Before taking on her position at StyleSage, Whitney worked at Grovo Learning, a start-up tech firm, where she helped to formalize sales processes and continue growing and sourcing company opportunities.

Her interests outside of work include exploring new cities, fitness, and lots of food. You’ll mostly find her at home with her 5 dogs, at some health food store, or at the Yoga studio.

and the pet section

OSKA

CHIEF HAPPINESS OFFICER

OSKA

Weighing a hefty 3 lbs, Oska is a ferocious cuddler and doesn't take no for an answer. He can often be found napping on something soft or dressed up as a superhero.

P.S. He loves chicken.

CHARLI

DIRECTOR OF ACTIVITIES

CHARLI

Charlotte Brown Costello is the beloved pet of our VP of Client Development, Bridget.

She is always up for anything and has the ability to engage + delight even the most serious execs in our tech space. She also has an extensive collection of bottle caps that she enjoys chewing on.

RIVER

CULTURAL AMBASSADOR

RIVER

River "the Fierce" Vos-Huang is a proud Siberian and a fully assimilated New Yorker with a distinguished palette.

She enjoys water with ice cubes, smoked salmon, and the occasional rare ribeye steak -- preferably off of her Human's plate without permission, because #cat.

GEORGE

HEAD OF SECURITY

GEORGE

George "Wooba" Rosen has an extensive background in surveillance. He takes his job as Head of Security at StyleSage very seriously. George is an expert negotiator and has the uncanny ability to track all human movement.

In his free time George can be found policing the dog park, and begging for food. He is actively involved in community outreach to pigeons, squirrels and dogs five times his size.

Our Incredible Advisors

MICHELLE
SIMMONS

WALL STREET
RETAIL INVESTOR

MICHELLE
SIMMONS

Michelle Simmons currently works on Wall Street investing in consumer companies.

Experienced in retail, both for smaller privately owned companies as well as publically traded growth companies, she has also worked for vertical as well as multi-branded retailers. Michelle's experience spans from the Action Sports Industry to Nordstrom and Gap Inc.

After business school, she moved to Wall Street where she applies her previous knowledge to her investments as Founding Member of Runway Capital, LP and the Managing Member of its Investment Manager, Simmons Ventures, LLC.

She earned her B.S. from the University of California, Berkeley and her MBA from the University of Chicago.

SARAH
WILLERSDORF

CHIEF MARKETING
OFFICER @ DVF

SARAH
WILLERSDORF

Sarah is the new Chief Marketing Officer at DVF. Most recently, she was a Partner and Managing Director in the Boston Consulting Group's (BCG's) NY office. She currently resides in the US but has lived and worked throughout Europe and Asia-Pacific.

Sarah generally works with creative businesses to develop and implement commercial agendas. She has worked for public, family-owned and private equity-backed companies. Sarah advises CEOs and leadership teams across a range of issues, including: international growth strategies, brand transformations, retail transformations, marketing effectiveness, CRM/big data, product development and digital strategies.

Sarah is a global topic lead for Luxury, Fashion and Beauty within BCG. She works with clients across these industries to help executive teams to achieve their growth, brand and customer experience goals.

She also has deep expertise in media having worked extensively in the Digital space and has undertaken numerous projects for television, cable, print and magazine clients in Europe and the US.

Sarah serves on the Board of Governors for the CEW (Cosmetics Executive Women) - the Beauty industry trade association with 6000+ members.

Sarah has an MBA from INSEAD and a Bachelor in Commerce (Finance) and Bachelor in Fine Art from the University of Melbourne, Australia.

JIM
SHREVE

PRESIDENT, USA @ BACCARAT

JIM
SHREVE

Jim Shreve currently serves as President, USA of the internationally renowned French luxury house, Baccarat, overseeing retail and wholesale operations. Jim joined Baccarat in February 2016 and is based in New York City.

Prior to joining Baccarat, Jim served as the VP, Global Merchandiser for Italian-owned Diesel. His primary responsibilities were to establish product consistency around the world in all Diesel boutiques for Diesel, Diesel Black Gold, and Diesel Kids. During his 5+ years with Diesel, he worked in both New York City and Breganze, Italy. Before Diesel, Jim worked in the south of France for the French Riviera fashion house, Façonnable. Jim oversaw buying, merchandising, planning, and product development for the European business. Jim developed and introduced a modern collection to Façonnable in Europe, which succeeded by attracting a younger customer.

Jim spent 13 years with Gap Inc. in many functions. He started in stores for Banana Republic before moving to HQ offices in Merchandise Planning. He was part of the leadership team that transformed Banana Republic from Safari clothing to modern sportswear. From BR, he moved into Gap International as his foray into the international businesses began here. His last role at Gap was overseeing Merchandise Planning for Gap Body Worldwide.

After graduating from St. Mary's College in Moraga, CA, Jim continued working for Nordstrom, where he had already been working for the last 2 years of his college days. His fashion days began at Nordstrom and he worked in several Men's areas. He opened several new stores for them and always focused on a strong, personalized customer service.

Outside of work, Jim loves traveling, photography, entertaining, and cooking.

JEREMY
SELTZER

B2B SALES + SENIOR DIRECTOR
@ MOVABLE INK

JEREMY
SELTZER

Jeremy Seltzer is an entrepreneurship and business development enthusiast, with deep experience in digital and retail marketing, SAAS start-ups, and market-entry strategy. Jeremy is currently serving as Strategic Account Executive with NYC-based Movable Ink, the leading global provider of agile email marketing technology.

Prior to Movable Ink, Jeremy led East coast Business Development for Wrapp, which raised over $25M in venture funding from VC firms like Greylock Partners and Atomico to bring 'mobile social gifting' to market as a viable platform for brand-customer acquisition and retention marketing. Jeremy has also served as the VP of Sales for CleanEdison, the largest provider of sustainability education in the United States, recently acquired by Kaplan Education.

Jeremy graduated Magna Cum Laude with a BSE in Chemical Engineering from Columbia University. Jeremy also earned his MBA in Entrepreneurship and International Business Strategy as Valedictorian from the Honors MBA program at Ben Gurion University of the Negev in Israel, in affiliation with Columbia University Business School.

JONATHAN
CHAN

TECHNOLOGY & PRODUCT
EXPERT, CO-FOUNDER

JONATHAN
CHAN

Jonathan is an experienced tech nerd and startup enthusiast with 6+ years in software development. He advises on product strategy, development and infrastructure.

At BlackBerry, Jonathan led products which impacted millions. He was responsible for major pillars of the BlackBerry dev ecosystem, such as the BlackBerry SDK, BBM Social Framework, and BlackBerry Runtime for Android, which allows Android apps to run on the BB10 OS. He also led the Share & Invocation Framework on BB10, a crucial component which allows apps to communicate and share data while maintaining BlackBerry's market leading security.

Previously, he led projects at Workbrain Inc, the fastest growing company in Canada, where he designed workforce management solutions which saved clients $7MM+ annually. He worked on the largest tech implementation in Australia.

Jonathan graduated with Distinction from Systems Design Engineering at the University of Waterloo, a top engineering program in Canada. And he has a MBA from INSEAD.

He is an avid chef and makes his own kimchi.

NATASHA
CHUA TAN

INTELLECTUAL
PROPERTY

NATASHA
CHUA TAN

Natasha is a corporate attorney with a serious love of fashion. She advises StyleSage on all things legal including contract negotiation and IP matters as well as manages insurance and risk management considerations.

She currently practices in New York at a global firm top ranked on The American Lawyer's A-List and advises clients in buy-side and sell-side mergers and acquisitions in both the private and public sectors. In connection with her practice, Natasha has spent time in-house on the legal team of a major international investment bank. She also draws from experience from a previous career in risk management as a property broker at Marsh & McLennan.

Natasha also attended INSEAD and was part of the original team conceptualizing StyleSage for a class project. Additionally, she has a Juris Doctor (with honors) from the University of Southern California Gould School of Law where she served as President of the Student Bar Association. She also earned a BBA in International Business and a BA in Political Science through a full-ride scholarship at the University of Georgia.

Outside of the office, she volunteers with her therapy dog, Loki the rescue shizu-poo, through the Good Dog Foundation and advises start-ups in underserved communities through NYPACE.

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